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New Products Management

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Authors: C. Merle Crawford, C. Anthony Di Benedetto
Publisher: McGraw-Hill Higher Education
Category: Book

List Price: ~~£45.99~~
Buy New: £32.26
You Save: £13.73 (30%)

New (24) Used (8) from £27.00

Avg. Customer Rating: 4.5 out of 5 stars

2 reviews
Sales Rank: 288639

Media: Paperback
Edition: 8
Pages: 608
Shipping Weight (lbs): 1.9
Dimensions (in): 9 x 7.2 x 0.9

ISBN: 0071244336
EAN: 9780071244336
ASIN: 0071244336

Publication Date: May 1, 2005
Availability: Usually dispatched within 1-2 business days
Condition: Publisher: McGraw Hill Date of Publication: 20050501 Binding: paperback Edition: 8 edition Condition: Brand new book. Description: Despatched immediately from our UK warehouse using Royal Mail.

Also Available In:

»	Hardcover - New Products Management (Irwin/McGraw-Hill Series in Marketing)
»	Paperback - New Products Management
»	Paperback - New Products Management
»	Paperback - New Products Management (The Irwin/McGraw-Hill Series in Marketing)
»	Paperback - New Product Management
»	Hardcover - New Products Management (Irwin/McGraw-Hill Series in Finance, Insurance and Real Estate)
»	Hardcover - New Products Management (McGraw-Hill/Irwin Series in Marketing)
»	Hardcover - New Products Management
»	Unknown Binding - New products management (The Irwin series in marketing)
»	Hardcover - New Products Management
»	Paperback - New Products Management
»	Paperback - New Products Management (International Ed)
»	Hardcover - New Products Management (The Irwin Series in Marketing)
»	Hardcover - New Products Management (Irwin Series in Marketing)
»	Hardcover - New Products Management (The Irwin Series in Marketing)

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Customer Reviews:

5 out of 5 stars

New Products Management February 1, 2004
0 out of 1 found this review helpful

Excellent book, useful background reading for my university course.

4 out of 5 stars

A Reference Text to Keep By Your Side October 7, 1998
2 out of 2 found this review helpful

Having taken the U of Mich course centered around the material in this text, I can tell you that you'll find at least a third of the material directly applicable to NPD processes at work. A great primer for anyone new to NPD.

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